On Tuesday 29th April 2014 within the premisses of the Embassy of Serbia in Brussels a press conference dedicated to the promotion of the Serbian Tourism in 2014 was organised. The Conference was organised by the National Tourism Organisation of Serbia, Embassy of the Republic of Serbia and Air Serbia. More than 50 specialised journalists from the world of tourism participated at the conference, including representatives of several daily newspapers (e.g. La Derniere Heure) as well as representatives of several important touroperators at the Benelux market.

The program of the conference included speeches from the Ambassador of Serbia to Belgium Vesna Arsić, Darija Butigan from the National Tourism Organisation of Serbia and representative of Air Serbia in the Benelux market Srdjan Joksić, as well as the screening of the promotional film of the National Tourism Organisation of Serbia for 2014 and video stories from the package Lifestyle Serbia.